![]() The $200 million deal last year gave TJX the expertise and technology infrastructure it felt it needed. TJX paved the way for its online comeback by acquiring Sierra Trading, a retailer with a big e-commerce business. “TJX expects to continue with our deliberate approach, grow smart and offer additional categories and functionality to over time,” TJX said. Maxx is taking a cautious approach by limiting the amount of merchandise available online, helping to keep costs down and minimizing the complexities of managing a huge inventory. Maxx’s original foray into online retailing because of dismal sales. ![]() “We plan to build on what we learn before we focus on e-commerce for our other businesses, but eventually, we see e-commerce working for all of our chains,” TJX said in a statement.Įxecutives had pulled the plug on the T.J. Maxx, Marshalls’ sister retailer, which quietly restarted online sales a few months ago after an eight year hiatus. For now, though, TJX is learning the ropes via T.J. Marshalls may eventually join the e-commerce revolution, according to its parent, TJX Companies. Their sites are filled with sweaters, tablet computers and big screen televisions for sale along with special Cyber Monday offers to entice shoppers to click “buy.” Compare that with nearly every other bricks and mortar retailer like Wal-Mart, Macy’s and Best Buy. Both have Web sites, but the only things shoppers can buy through them are gift cards. Ross and Marshalls won’t be participating, for obvious reasons. For the past eight years, the e-commerce industry has made a big marketing push the Monday after Thanksgiving – dubbed Cyber Monday – by offering a flurry of one-day discounts. Whatever the case, the hype over online retailing reaches its annual zenith today. Target, for example, has said that online accounts for less than 2 percent of its overall sales. But for others, e-commerce remains insignificant. Nordstrom’s direct sales business, which includes e-commerce, makes up nearly 14 percent of the company’s overall revenue. A number of retailers have also gone so far as to open research labs in Silicon Valley to stay on the cutting edge of innovation.īricks and mortar stores vary widely in their success online. Technology, staff and giant warehouses filled with merchandise are costly. Still, many bricks and mortar stores pay close attention to their online businesses and spend lavishly on them. E-commerce accounted for only 5.9 percent of overall retail sales in the third quarter, up from 4.7 percent a year earlier, according to the U.S. “But if you have unique products or you’re focused on your stores, you can afford to be a holdout.”ĭespite its outsized reputation, online shopping plays a relatively small role in retailing. “If you’re a company that competes very heavily with Amazon, there is no option,” said Sucharita Mulpuru-Kodali, an analyst with Forrester Research. How can a retro retailer survive in the digital age? It depends. Their take-it-slow strategy is a sharp contrast to the intense online focus of rivals, many of which have been selling on the Web for close to 15 years. Ross and Marshalls are among a handful of big stores that have avoided e-commerce, or at least got a late start. Online shopping isn’t an option – not today or any day. Unlike virtually every other national retail chain, neither Ross nor Marshalls sells online. But you’ll have to get in your car and visit one of their bricks and mortar stores. Follow won’t find any Cyber Monday deals today at Ross or Marshalls, the two discount retailers. ![]()
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